《饮料工业》杂志
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国内外新品类能量饮料发展趋势

李学莉1,胡海娥2*,梁洪源1,张金桃1,庄建恩3,罗水平1

(1 广州市东鹏食品饮料有限公司,广东广州511330;2 东鹏饮料(集团)股份有限公司,广东深圳518055;3 东鹏饮料(广州)有限公司,广东广州511330)

摘要:近年来随着人们生活节奏加快以及消费观念的转变,其对能量饮料消费需求逐步增大,因而能量饮料市场增长迅速。本文归纳了国内外能量饮料的整体市场增长情况,分析了各新品类能量饮料发展趋势,总结了当前行业发展中存在的问题,以期为能量饮料的研究开发提供参考。

关键词:能量;饮料;市场

Development Trend of the NewCategories of Energy Beverage at Home and Abroad

LI Xue-li1,HU Hai-e2*,LIANG Hong-yuan1,ZHANG Jin-tao1,ZHUANG Jian-en3,LUO Shui-ping1

(1 Guangzhou Eastroc Food &Beverage Co.,Ltd.,Guangzhou 511330,China;2 Eastroc Beverage Group Co.,Ltd.,Shenzhen 518055,China;3 Eastroc Beverage(Guangzhou)Co.,Ltd.,Guangzhou 511330,China)

Abstract: With the quickening rhythmof lifestyle and the changing of consumption conception of people,the consumptiondemand for the energy beverage(EB)has increased gradually and therefore the EB market has grown rapidly in recentyears. The integral market growth of EB at home and abroad was induced and the development trend of newcategories of EB was analyzed,also the prominent problems existing in the development of EB industry weresummarized. Therefore,reference was provided to the research and development of EB.

Key words: energy;beverage;market;development trend

(2018年第21卷第6期)

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