《饮料工业》杂志
设为首页 | 加入收藏
 
最新文章
果汁类饮料包装设计综述

周恩玉,霍冉,杨博宇
(天津科技大学艺术设计学院,天津300457)

摘要:果汁类饮料作为饮料中不可缺少的类别,在饮料行业市场中占有不小的比重。通过对果汁类饮料的包装方式和设计特点进行分析,其中包括果汁类饮料的平面包装设计风格、包装外观和果汁类饮料的系列化设计这三部分,从而推动我国果汁类饮料行业进一步提升饮料的包装档次和更好的发展。

关键词:系列化包装;插画包装设计;字体设计;包装造型

A Reviewof the Packaging Design of Fruit Juice Drinks

ZHOU En-yu,HUO Ran,YANG Bo-yu

(College of Art and Design,Tianjin University of Science and Technology,Tianjin 300457,China)

Abstract: As an indispensable type of beverage,juice drinks occupy a large proportion in the beverage industry market. This paper analyzed the packaging methods and design features of juice drinks,including the graphic packaging design style,packaging appearance and serial design of juice drinks,so as to further promote the packaging level and better development of juice drinks industry in China.

Key words: series design;illustration packaging design;font design;packaging modeling

(2020年 第23卷 第1期)

版权所有:中国饮料工业协会 电话:010-84464668
邮箱:ylgy@chinabeverage.org 传真:010-84464236 邮编:100027 地址:北京市朝阳区东三环北路丙二号天元港中心B座1702室
OEM:201107272203261305