陈晓熙

（吉林建龙钢铁有限责任公司，吉林吉林132104）

摘要：二十一世纪中国饮料工业迅猛发展，行业市场发展达到一定高度的鼎盛繁荣时代，饮料产品种类样式日趋繁多，虽然包装材料样式各有不同，但在饮用方法上均是手拿饮用方式，在外出时存在一些不便之处。帽式饮品设计开发为解决这一问题提供了方法，同时将饮料包装容器自身材料结构优势和多功能性展现出来，率先开始了向饮料行业市场变通性发展新空间的探索，而更贴近生活的多功能包装饮料结合市场多元化发展会促进多行业变通性发展新格局。

关键词：帽式饮品；结构优势；多功能；多行业；变通性；市场格局

Hat-type Beverage Exploring the Flexible Development of NewArea in Beverage Industry Market

CHEN Xiao-xi

（Jilin Jianlong Iron &Steel Co.，Ltd，Jilin 132104，China）

Abstract: China beverage industry developed rapidly in the 21st century. When the industry market developed in to acertain level of prosperity，different kinds of beverages appear in the market. Although the packages of these beveragesare different，the drinking methods of all beverages are hand-holding method，which brings inconvenience when peopleare outside. The development of hat-type beverage resolves this issue and shows the structural advantages of thebeverage package materials and versatility of the beverage package，leading the exploration of the flexible developmentof new area in beverage industry market. In addition，the versatile packaged beverage，together with the diversificationof the market will promote a new pattern of flexible development of many industries.

Key words: hate-type beverage；structural advantage；versatility；multi-industry；flexibility；market pattern

（2014年第17卷第10期）