周恩玉，李 烜，申子坤，刘琳琳*

（天津科技大学艺术设计学院，天津 300200）

摘要：为了促进果汁类饮料包装设计更符合当今消费者的需求，本文以现代人的审美视角为切入点对果汁类饮料包装设计方法进行探究。近些年，随着我国社会经济与文化的不断发展，消费者的审美水平也随之提高，对于各类饮料包装的喜好需求相比以往有了很大转变。现代消费者更倾向于色彩清新、造型美观实用且表现手法生动的饮料包装。此外，当下火热的国风热潮推动下，更是促进饮料包装不断发展与演变。因此，在对饮料包装进行设计时，应当顺应时代发展的主流趋势，提升饮料包装的时尚性与潮流性，丰富饮料包装的文化内涵，强化消费者与饮料包装之间的互动关系，从而为当今饮料包装注入新的创新活力。

关键词：现代审美；国潮风；文化内涵；交互感

Research on Juice Packaging Design Strategy from Modern Aesthetic Perspective

ZHOU En-yu，LI Xuan，SHEN Zi-kun，LIU Lin-lin*

（ College of Art and Design，Tianjin University of Science and Technology，Tianjin 300200，China）

Abstract: In order to promote the packaging design of fruit juice drinks to meet the needs of today's consumers，thispaper explores the packaging design methods of fruit juice drinks from the aesthetic perspective of modern people. Inrecent years，with the continuous development of China's social economy and culture，consumers' aesthetic level hasalso improved，and their preferences for various beverage packaging have changed greatly compared with the past.Modern consumers are more inclined to beverage packaging with fresh colors，beautiful and practical shapes andvivid expression techniques. In addition，under the promotion of the current hot national style upsurge，it is topromote the continuous development and evolution of beverage packaging. Therefore，in the design of beveragepackaging，we should conform to the mainstream trend of the development of new era，improve the fashion andtrend of beverage packaging，enrich the cultural connotation of beverage packaging，strengthen the interactionbetween consumers and beverage packaging，so as to inject new innovation vitality into the beverage packaging ofthe current era.

Key words: modern aesthetics；the tide of the wind；cultural connotation；pay the mutual inductance

中图分类号：TS206.2 文献标志码：A 文章编号：1007-7871（2023）02-0067-05

2023，Vol.26，No.2