张 明，程 毅

（中国饮料工业协会，北京 100027）

摘要：饮料行业的数字化转型是行业的彻底革命。虽然已在信息化建设的基础上开展数字化转型，并取得了较显著的成果，但行业整体数字化水平不高。数字化转型仍存在缺乏理解认识、缺乏标准引领、缺乏解决方案、缺乏核心技术、缺乏大数据模型的问题，需要采取强化理解认知、标准研制和应用、服务供给能力提升、典型案例培育与改造示范、核心技术和关键产品研发、数字化人才培养等措施，并通过政府、企业、协会与第三方机构的机制保障来实现数字化转型目标。

关键词：饮料；数字化；转型

Goals，Problems and Solutions for Digital Transformation in the Beverage Industry

ZHANG Ming，CHENG Yi

（China Beverage Industry Association，Beijing 100027，China）

Abstract: The digital transformation of the beverage industry is a complete revolution for the industry. Althoughdigital transformation has been carried out on the basis of informatization construction and has achieved remarkableresults，the overall digital level of the industry is not high. Digital transformation still has the problems of lack ofunderstanding，lack of standard guidance，lack of solutions，lack of core technologies，and lack of big data models.Hence，it is necessary to take measures to strengthen understanding and cognition，develop and apply standards，improve service supply capacity， cultivate and demonstrate typical cases， research and development of coretechnologies and key products， and cultivate digital talente. It is important to achieve the goal of digitaltransformation under the guarantee mechanisms of governments，enterprises，associations，and third-party institutions.

Key words: beverage；digital；transformation

中图分类号：TS27；TP182                                  文献标志码：A                                     文章编号：1007-7871（2024）02-0015-04

2024，Vol.27，No.2